We've had some discussion here and elsewhere about the big issue of bloggers and marketers, and how they need to work more effectively together. The more traffic your blog gets, the more people will email you, hoping you'll mention their product, service, or event on your blog.
All those marketing pitches can get really overwhelming – especially because so many marketers seem to be sending bloggers these very generic-sounding, not-well-targeted pitches. Oh – and by the way, how many of these marketers are also offering us any compensation for the exposure to our readers?
I thought it might be a good idea to do a podcast with a very good marketer. Jaime Guthals is the PR Director for Interweave, and to my mind, she's very skilled at forging good relationships with bloggers. In this interview, you'll learn how Jaime approaches both bloggers and professional journalists to market new Interweave releases. You'll get a little insight into why some marketers work well with bloggers and some don't. And you'll find out just how important blogs and bloggers are in the media landscape for the craft industry.
We've got a craft-businessy subject today: we're talking about getting started with wholesale. It's very wise, if you have a craft business, to think about ways you can diversify your sources of income, and doing wholesale is a great option.
I'm talking with Jodie Rackley in this show. She's an Etsy seller who quickly branched out into wholesale, and now her products can be found in shops all over the country. What I like about Jodie's story is that it's really accessible - as you'll see, she didn't need any special equipment to get started with wholesale. She used simple, readily-available tools to get herself in front of stores, and she did it without having to pound the pavement and work up her courage to approach local shop owners. And it's made a very positive difference in her business.
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